Sony Cell Phone
The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one’s expertise in consumer electronics and the other’s technological leadership in communications. The founders of Sony Corporation were Masaru Ibuka and Akio Morita, however, they are not the parents of the Sony cell phone. The company’s headquarters are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company’s operating income was US$ 4 billion and their revenue was US$ 100 billion. In March 2008 the number of employees the company had was 180,500.
From a historical point of view, Sony maintains a high quality standard in the storage and recording items they provide, as they created their individual brands and products without stealing from the competition. In time, Sony has introduced standards such as: Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). People will therefore know more about such consumer electronics than about the Sony cell phone that is a relatively new creation. Therefore, although you may refer to them as Sony cell phone products, you would actually discuss Sony Ericsson phones.
After their association, Sony and Ericsson became famous in the field of cell phone design due to their Walkman and Cyber-shot phones, getting to the fifth place among the top companies of the world, after LG, Nokia, Samsung and Motorola. In March 2005, the K750i with a 2 megapixel camera Sony cell phone was introduced on the market together with its platform mate, the W800i which was the first of a series of very successful Walkman phones able to do 30 hours of music playback as well as two low-end phones. No later than October in the same year, another Sony cell phone – the P990 - was released, being the first cellular using UIQ 3.
Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, had the release in 2005 and became one of the most popular Sony Ericsson phones. Unlike the Walkman which had a very good media package but a poor camera, the Cyber-shot phone included both great cameras and decent viewing media.
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